Celebrities, They're Just Like Us: Justin Bieber Gets Pimples Too

The persuasive genre that I have chosen to analyze is an advertisement which shows Justin Bieber holding a bottle of proactiv acne treatment as well as displaying the proactiv three step acne treatment bottles. The purpose of this persuasive genre is to encourage people to buy proactiv, and specifically, the three step acne treatment. The audience that this advertisement is intended for is anyone suffering from acne, which would most likely be teens and young adults. It could be argued that all three rhetorical appeals are used in this advertisement. Ethos is used because the promoter of the product, Justin Bieber, was a teenager at the time this advertisement came out. He is a credible source to turn to when looking for a good acne treatment because he most likely was suffering from acne, just as many teens do. The rhetorical appeal of pathos is also used because acne can be a sore subject for many people. Showing that a celebrity like Justin Bieber also suffers from breakouts, but deals with them by using proactiv, could definitely encourage those who also suffer to try the product. Logos is also used in this advertisement because proactiv is a credible and reputable acne treatment brand. The media utilized in this advertisement is visual and the mode utilized is digital. The design of this advertisement is very simple and the main focus is the product. Its purpose is to get people to buy the product being advertised, which the simple and straightforward approach highlights. This advertisement could easily be adapted to a commercial. It could show Justin Bieber using the product which would be an effective form of advertisement for proactiv.